Fiat leads Stellantis sales in 2024 for the fourth consecutive year (Instagram @fiat)
Fiat led Stellantis sales for the fourth consecutive year, despite an 11.11% drop in global deliveries in 2024, totaling just over 1.2 million units.
While sales declined in the European Union, EFTA, and the United Kingdom, dropping by 20.4%, the brand remained strong in markets like Brazil, where it accounted for 43.42% of its global deliveries. The Strada pickup stood out, representing nearly 28% of sales in the country.
Fiat also performed well in its home country, Italy, with over 190,000 cars sold and a market share of 10.8%. Models like the Panda remain popular, with more than 102,000 units sold in 2024, despite its long-standing presence in the market.
In Turkey, the brand captured 11.2% of the market share, driven by models like the Egea/Tipo and the Fiorino van. Meanwhile, in Algeria, Fiat achieved an impressive 62% market share, with the Doblo commercial vehicle standing out.
As part of its expansion plans, Fiat will introduce the Grande Panda to the European market in 2024, followed by a new 500 model with hybrid powertrain in 2026. Despite the weak performance of the electric 500e, which led Stellantis to pause its production due to low demand, the brand plans to launch larger models, such as the “Giga Panda” and a fastback version by the end of the decade, targeting different market segments.
Source: Motor1.com | Photo: Instagram @fiat | This content was created with the help of AI and reviewed by the editorial team
